Informed Beauty

I lost my brother to this. [protect yourself, please]

Love and Protect Your Skin

May has already come and almost gone.   With the sun shining more often (thank goodness), it seems appropriate that May is Skin Cancer Awareness Month.  About two million people are diagnosed with skin cancer each year, making it the most common type of cancer in the United States.

Losing a brother at the age of 24 of skin cancer, this topic is near and dear. 

However, it is also often a preventable type of cancer since the main cause is too much exposure to ultraviolet (UV) radiation from the sun. If it’s caught and treated early, skin cancer is very curable. But, all of us, regardless of skin color, should make protecting our skin and staying safe from the sun’s rays a priority and a daily habit.


Just how invasive has skin cancer become in the U.S.?

Check out these statistics from the Skin Cancer Foundation:

- Each year, over 5.4 million cases of non-melanoma skin cancer are treated.

- Melanoma rates are rising at an alarming rate among 18 to 39-year-olds.

- Over the past 40 years, skin cancer rates have grown by 800% among young women and 400% among young men.

So, what can you do to protect yourself?

Let’s start with the most obvious solutions: sunscreen.

How effective is sunscreen?

Yes, sunscreen will protect you from sunburn, but can it prevent skin cancer? According to a study from the Queensland University of Technology in Australia, when SPF 30-plus is properly applied, you’ll be protected 100% from all three types of skin cancer (melanoma, squamous cell, and basal cell). You have a cancer-fighting gene called P53 that protects us from all varieties of cancer, and sunscreen protects that gene, as well.

Preventing skin cancer helps prevent all cancer

The P53 gene works to heal our skin when it’s been sun damaged. If your skin gets burned regularly, the gene mutates and doesn’t do its job, which makes all kinds of cancer more likely to occur.

People who have had skin cancer are 15 to 26% more likely to develop other types of cancer in the future, so skin protection and regular skin checks are vital to your health. For us women, that means a higher risk of breast and lung cancer and non-Hodgkin’s lymphoma.

How deep does the damage go?

Obviously, when you’re skin gets burned, you can that damage has been done. What you might not know is that  UV radiation damages our skin cells all the way down to the DNA, and it affects the protective functions of our skin. The way your skin cells make chemicals is changed by UVA and UVB rays. That’s why you get tan — your skin reacts to the sun’s rays by over producing melanin to protect itself. However, over-exposure to the sun results in melanin-producing skin cells to mutate and divide, and you end up with an uneven skin tone rather than a glowing tan.

Photoaging is the clinical term for the damage the sun does to your skin. Repeated exposure without protection causes your skin to become unable to repair itself. The damage doesn’t start in adolescence or young adulthood, either; it starts from infancy.


Sun and aging skin

Your skin needs collagen and elastin to be firm, smooth, and healthy. UV exposure breaks down collagen and elastin and makes them harder to synthesis. Without these supportive tissues, you’ll start to see wrinkles, sagging, and overall aging much faster than normal.

Your skin starts experiencing changes from the sun the moment it’s exposed to it, and over time those changes add up to a different look and feel. While you might think the changes are part of the normal aging process, they’re actually due to photoaging and are completely preventable.

Some of the skin issues you experience that are caused by photoaging are:

- Leathery texture

- Wrinkles

- Dryness

- Sagging

- Freckles, sunspots, appearance of blood vessels, and overall unevenness

- Skin growths

- Rough patches

How to get the glow without the damage

We all want to look like the healthiest and most attractive versions of ourselves, and a sun-kissed glow can give us that look. Wouldn’t it be nice if there was a solution that gives your skin and health protection from UV rays and also the color you desire? With the increase in skin cancer rates, we were inspired to create a solution to this problem, especially for us upper-midwest women.

Thanks to new technology and high-quality ingredients, our Evoq custom-formulated sunless tanner has become a top-seller nationwide through cult-favorite beauty blogs and local ladies alike. Our Evoq age-defying lotion is a natural, long-lasting, even-fading, quick-drying formula full of skin-enriching, organic, and nourishing ingredients.

Igniting the glow naturally

As a consumer, we know you’re a savvy shopper and look for multiple benefits from a single product. You now know the concerns of UV exposure in regards to accelerated aging and skin cancer, but you still want that healthy and radiant glow the sun is so good at giving.

Evoq’s sunless tanner formula contains a key ingredient called dihydroxyacetone (DHA) which reacts with dead skin cells on your body’s surface and darkens them naturally. Not only does it give you a safe and healthy glow, but the formula is boosted with anti-aging benefits that decrease fine lines and wrinkles, smooth your skin, and fight free radical damage.

The formula hydrates and nourishes your skin with antioxidants, plant extracts, and humectants. These ultra-hydrating extracts and anti-aging ingredients combined with the DHA’s tanning effects delivers a unique skin treatment. It’s a game-changer for sunless tanning as women become more aware of the dangers of the sun’s UV rays and embrace sunless tanning products.

No longer compromise on skincare to achieve a safe and natural-looking tan. You’ll get the radiant glow easily using healthy and natural ingredients in our sunless tan solution, plus you’ll enjoy soft, smooth, and nourished skin.

Show off your beautiful, bare legs with Evoq’s Sunless Tanner and protect your skin with our Tinted UV Primer. All of our products are created with organic, wild-craft, and food-grade ingredients.


Hydrate: Sunless Tanner

Avoid harmful UV rays from the sun and tanning beds and still get beautifully bronzed skin. Natural sugars from beets and sugarcane (DHA) react with your skin’s surface to give you a safe and authentic-looking tan. Licorice and Aloe soothe, repair, and hydrate your skin to make it youthful and glowing. Super-fruit alpha and beta hydroxy acids exfoliate, eliminate blackheads, and fade existing sunspots.

Some of the other super-powered ingredients include:

- Sweet almond oil: fights wrinkles and diminishes scars and dark spots

- Gotu Kola: prevents premature aging and diminishes varicose veins and scars

- Papaya leaf: contains vitamins A and C for skin health and brightening qualities.

It’s super easy to apply by using gentle and even strokes. Depending on your glow, you can reapply every two to three days, or mix with your favorite moisturizer for a more subtle glow.


Hydrate: Tinted UV Primer 35 SPF

Get broad-spectrum protection from UV rays with a non-greasy, ultra-light sunblock. At the same time, your skin is primed for makeup and moisturizing. The 3-in-1 tinted primer also provides a shot of vitamin D for some healthy sunshine in a bottle. Vitamin D promotes a youthful complexion, builds your skin’s immunity, and provides a brightening glow to all skin types.

Use it daily under your makeup for a smooth finish and protected skin. Mix it with your liquid concealer or moisturizing, and it’s even safe to use for children as young as six months.

Enjoy the benefits of these active ingredients:

- Zinc Oxide 35 SPF: The best and safest UV protection for the whole family. Reduces aging and visibility of skin damage.

- Vitamin D3: Traditional sunscreens block your intake of this crucial vitamin, so we’ve infused it into our primer, so you still get it’s skin and internal health benefits while avoiding harmful UV rays.

- Organic sunflower seed: Rich in vitamin E to reduce the appearance of wrinkles and lighten scars and under-eye circles.

- Shea butter: Healing, anti-inflammatory hydrator that fights blemishes.

A Clear Victory over Adult Acne (7 action tips on adult acne inside)


Claim Clear Victory over Adult Acne!

First, don't freak out. Don't fret - flareups are not forever.  All acne production is hormonally based whether you are 15 or 52.   Often acne is a invitation to learn what your body wants and needs and to give it what it is needing.  We suggest looking at your beauty products, habits, and health.  Once you fix the root cause of acne—your diet and hormones to not washing your face after a workout—your skin will clear itself naturally.

Here are some steps to help you claim victory over those pesty - pimples....

1. Limit stress. And the unhealthy habits that come with it, like excessive drinking, not sleeping enough, smoking and eating unhealthy or overprocessed foods. Limit stress as much as possible by spending time with friends, cuddling, getting outdoors, sleeping, deep breathing, eating clean and drinking plenty of water or green tea. 

2. Eat smart. “When your diet is wrong for you, it will do two things,” says women’s hormone expert Alisa Vitti, director of Flo Living. “It causes the overgrowth of bad bacteria in the intestines, which reduces immune response on the skin and increases inflammation. And it disrupts endocrine function such that hormones become more unbalanced and increase hormonal acne. These villains are white flour, dairy, sugar, and animal and processed fats.

3. Limit dairy. Dermatologist Paul Jarrod Frank, MD, says, “A diet that has a lot of dairy in it is pro-inflammatory, meaning that it can exacerbate any condition, like acne, that involves inflammation.” Eat lean protein and brightly colored vegetables and fruits instead.

daily face wash
daily face wash

4. Wash your face every night and exfoliate. No matter how busy you are. If that seems like too much, your cleanser is over drying.  If needed, use agentle cleanser in the morning and a salicylic or glycolic one at night. Use an exfoliating mask a couple times a week: dry skin is dead skin, which is a breeding ground for bacteria. Slough it off.

5. Wash up after a workout. If you're dealing with acne, “it's best to just shower immediately after working out and use a cleanser all over. Sweating is good for the skin, but you don't want to let it linger.”

6. Choose products wisely. Wow -  80 percent of acne issues are resolved with the right regimen—a good cleanser, an exfoliant, a balancing treatment serum, for starters. Many facial oils are great for acne-prone skin, but not synthetic or heavy ones like lanolin or mineral oil. Avoid artificial fragrances, which can increase skin sensitivity.

7. Don’t over-treat. Women over-exfoliate or overuse drying and irritating products like benzyl peroxide products when they aren’t making the internal connection to their skin.  If you are on the pill, the affects your body's hormone levels and doesn't solve the issue.

Feeling stressed? Then it is no surprise you are battling blemishes. Stress releases the hormone cortisol, which can increase oil production and block pores, thus aggravating your acne.  According to experts, up to 50 percent of adult women in the US suffer from acne breakouts. Here are some causes and cures for those adult-onset blemishes.

Beat the battle with a consistent skin care ritual with our top skin acne fighting products!   

Reference: Well + Good



If you thought sun exposure, stress and smoking were the only things to worry about when it comes to speeding up the ageing process - think again. Recent studies have also shown that there a number of foods that also contain the nasties that have the potential to boost the rate at which we wrinkle.

// User Icon Setting (may be set to BLACK, WHITE or NONE):