Ultra Conditioning  
Longer Lasting Hair Color   

Consistent results that builds and sustains the health of your hair and scalp while you color - and  over time.




Ammonia, PPD, Resorcinol, Sulfates, Synthetic Dyes, DEA, TEA, Gluten, Parabens, Petrochemicals or Harsh Preservatives.


100% Grey Coverage

ELIMINATE chemicals - where you need it least.

We’ve re-engineered your hair color experience to give you the best performing and safest professional color results available today.

Prevent cuticle and follicle damage that contribute to thinning hair.

Experience the supreme satisfaction that hundreds of our brilliant tribe have maintained for over a decade. We guarantee you lasting, brilliant, and vibrant results that only build and get better over time.

Foundation First.
Your professional services and home hair care system protect and repairs your hair’s fundamental building blocks to reverse and halt aging hair and reduced vitality from both internal and external stressors.

Depart fully relaxed and with youthful brilliance and multi-dimensional color that looks and feels natural and healthy.

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How Hair Ages
When Salt Takes Over Pepper

Aging hair suffers from a loss of melanin, lipids, and proteins. At BE Organic Salon, we turn back the clock on the 5 leading areas of aging hair.



Instantly fuller & thicker looking hair

Unruly Gray + Coarseness

Dramatically softer, relaxed, and manageable

Turning Gray

100% gray coverage with variant pigmentations for a natural, rich look.


Significantly hydrated hair with bounce and curl patterns over time


Visibly shinier hair


The Toxic Trio
Lasting, Healthier & Dimensional Color
Let's Step Outside the BOX

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Experience the safest and first color line hand-blended with signature amino acids, cold-pressed seed oil conditioning, micro algae, and energized oxygen to replenish hair with the essential components that are lost with aging and everyday hair and scalp stressors.

Reveal and recapture soft, strong, and youthful looking hair with vibrant color that doesn’t fade and lasts longer than other color brands.

Our safe coloring tri-fecta maintains cuticle health and 100% gray coverage without the use of harsh, damaging ingredients.

The Toxic Trio

No PPD: Reduces the chances of allergic reactions or discomfort.

No Ammonia: Non-toxic and mild cuticle opening agents reduce the damage done by traditional salon and at-home colors.

No Resorcinol: Our color is completely void of this toxic skin irritant.

- No Stain Dyes: We use the most superior European dyes. Color won’t get darker over time due to overlapping, so your ends stay healthy and natural looking


In Detail:
From hormone disruption, 'body burden' toxicity overload and skin irritation. Let's dig in!

1. PPD PPD is short for para-phenylenediamine. It is used as a dye for dark color shades and is made from coal tar, a petroleum-derived chemical that includes benzene,naphthalene, phenols, aniline, and other chemicals. Research states PPD in combination with Hydrogene Peroxide is very toxic and can lead to cancer.

2. Ammonia Used to open up the hair’s cuticle (the outer layer of the hair) so the dyes can come into the shaft (the inside of the hair). It may produce caustic burns and lung irritation.

3. Resorcinol Resorcinol is a toxic dye that can cause scalp irritation, and is an allergen affecting the endocrine system. and... not to forget the mixing agen!

Hydrogene Peroxide
Mostly used to stip the natural color away, before applying the hair dye color. It is said to change the hair structure and make it brittle stripping it of its natural luster. It can irritate, over oxidize and degrade the scalp + skin's natural barrier matrix.  See more below! 

Goodbye to Peroxide & Hello Marine Enzymes
A Healthier Solution to Hydrogen Peroxide

We’ve removed harsh ammonia from our hair color and replaced it with enriching marine enzymes derived from seaweeds and algaes. These marine actives are rich in minerals and antioxidants that infuse your hair with health, strength, and vitality.


As a result, your hair color investment is more brilliant and lasts longer when it is applied to healthy foundation, and you leave with hair that is restored to its original shine and luster.

Stop & Reverse Breakage
BE Signature VivaBond Technology 

Here's the problem...Traditional hair colors deplete your hair’s integrity and weaken it over time, preventing treatments and color from penetrating the hair and speeding up color fade.


Vivabond utilizes the vital Forces of Nature proven to reverse existing damage caused by previous color, harsh chemicals, heat, and environmental stressors.

Vivabond is a synergistic recovery complex that addresses the root of the problem by strengthening, reconstructing, and conditioning your hair while conditioning agents and enzymes make it soft, shiny, and manageable.

Your hair is left healthier than before you came in with the infusion of our signature Vivabond technology

Protect Your Investment with
Evoq Professional Styling Products

Add color protection to your daily routine with our sulfate-free line of shampoos, conditioners, and styling products. Evoq’s products are formulated to protect fading and maintain the vibrancy of your hair color. 

First time coloring at BE?
Your BE.spoke Personalized Hair Color Consultation

You're unique.  Our team will walk you through our signature consult tool to enhance your unique, personal style with the perfect hue that makes you stand out from the crowd.

Our experienced colorists work with you to choose a color that complements your personal style and your natural features.

Walk away with a copy to reference to for the best suggested makeup colors and wardrobe hues that will compliment your new hair color and skin tone.

*Ask your stylist about our hair color journey experience. 


Many women are professionally referred to Beauty Ecology when they become pregnant, seeking to avoid the toxicity and fumes of commonly used chemicals.  

Our toxin-free hair color has no hidden substitutes and our Evoq Professional line of products let you look naturally radiant during pregnancy and feel fully confident that you’ve chosen the safest path for you and your baby.

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