Hi lovely - this is a short and sweet read.

I love the beauty industry for its creativity. Heck, I’m an obsessive formulation myself!

I GET IT!

It’s hard to. know what’s real and what's hype in a FOMO world.

Just in case you were wondering if all the latest “Scroll Stopping” Instagram skin trends were legit….I’ve got some thoughts and opinions. - and obviously, there is NO judgment if you want to embellish your checkbook in any of the below, and they make you feel good - because it all comes down to self - love Darlin.

Let’s break it down.

Skincare Needs to Be Stored in the Fridge



I’ve seen “organic” raw skin care that actually needs refrigeration. You may be aware of other products that contain live bacteria, in which case they may also require a fridge. But nothing else does. Everything sold OTC should be stability tested before it is sent to market. It is tested in extreme cold, and extreme heat, to ensure that it does not lose efficacy, or grow MOLD. Natural and safe can be a partner. Buyer beware.

Putting an eye creme in teh fridge is totally cool and cooling on your skin - knock yourself out. But fridges do nothing to sustain or enhance the efficacy of your product and are completely unnecessary.

Gold

Oh my- where is OZ when you need that yellow brick road to reality? This trend is is a trend to sucker the “prestige.” Pretty packaging and iridescence on the skin does jack shit for your skin, but it does leak your checkbook.

If the world currency changes from fiat money, you may b win luck. Now….Jewellery? Absolutely. Skincare? You’re literally paying extra for something that in a flake form, would never penetrate, and in a micronized form, is unproven.

Like jewelry, if it has 24k gold in it and you can whack your prices up.

Crystals

Again, if you are into crystals, then nothing I say will matter because beliefs are strong. Hell, I LOVE crystals, but we have to hold our OWN power. I am a formulator, I’ve seen all the company hypes on selling skin lines crystals to create a theme and “STORY.” Not ageless skin.

Light up your room with agates, but as to the skin, it’s a good story but won’t firm up your dermis.

Jade (and the many types of mineral and crystal) Rollers

Tools like deep cleansing with a Clarisonic, NuFace Micro-current and Dermal Rolling are functional and visible.

If this tool makes you sit still and chill out whilst you massage your face for 10 minutes, roll on.

All good ladies, but again, if you are buying these units based on a brand telling you that once you start rolling, it increases circulation and gives a dewy glow’, save your cash.

The odds are that after the first few uses not seeing a miraculously ‘lift’, you’ll never use it again and will become another bathroom collector.

TIP! Know what else increases circulation and gives you a dewy glow? Your hands. Work your magic light worker!

That’s a wrap

Tell me, have you tried these? What were your results? If not, I hope I saved you some money. and even more important, your brain energy.

Love n’ Light! - Kassandra

PS: Shop clean, evidence and solution based skincare over here! wwww.evoqbeauty.com

SKIN HEALTH AND LONGEVITY

Our fast-paced lifestyle choices, travel, nutrition, hormonal imbalance, and insufficient sleep brings us out of sync and our skin reflects it.

Our digital life with information overload overwhelms us, and you’re constantly being told to buy this new miracle cream or try that new facial filler. You just don’t know where to even start.
I hear you.

Let’s press reset and get clear, so you can love your skincare routine like you do your yoga.

The Core Four Regime from Evoq Beauty is a daily ritual of steps empowering a relationship with our skin’s natural rhythms to visibly repair damage instantly and prevent future damage. It ensures more resilient skin health that’s less reactive and decelerates aging over time.