Your hair color and your investment may be fully fading! Both the hair professionals and consumers are led to believe ammonia is a "must" for color to work, however it is actually an inexpensive hair color additive used to allow color molecules to penetrate the hair's cuticle. Because of its properties, these ingredients leave the hair in a compromised and weakened condition. The money you have spent hoping that it lasts a long time is also compromised as fading and discoloration will occur. Kassie explains why to avoid these two major ingredients and the alternative for longer lasting, beautiful hair color.