Dry, brittle, dull and weak hair is about to be of the past.
Introducing our NEW.BE service
Repair | Rebuild | Protect | Prolong
A TREATMENT TO REPAIR & GIVE LONGEVITY TO YOUR COLOR
Brilliant hair color starts with a clean and healthy canvas (your hair). It’s what gives you color longevity, shine and dimension to your color results.
Like a true colorist, I’ve changed my own color up and went from dark ash to cool bright blonde myself, which always brings ….. DAMAGE. No ma’am.
In fact, all ages of my clients have been brightening it up as of late. There are no hair rules in the winter. Have fun! I’ll make sure you get there in the healthiest way.
Social Proof | Bleach FREE | 100% Natural Hair Color
RECOVERY HAIR & NOW
You can go BRIGHT BLONDE or better maintain RICH BRUNETTE hair color with CØR Restore.
This new in-salon restorative treatment uses an innovative blend of amino acids and organic nourishments to reconnect broken bonds and repair the damage to hair that has been compromised by chemical processing, heat styling, and mechanical abuse.
Improves and maintains hair strength and integrity
Helps repair damage from frequent coloring and bleaching
Lessens breakage and helps the hair grow longer
Reduces split ends
Tames frizz and makes hair shiner, smoother, and more manageable
What it’s made of:
Arginine – Stimulates Hair Growth
Glycine – Slows Aging Process
Alanine – Helps Retain Color
Serine – Strengthens the Hair
Valine – Nourishes the Hair Fiber
Proline – Builds Collagen
Threonine – Provides Protein and Collagen
Isoleucine – Plumps and Fills the Hair
Histidine – Strengthens the Hair Shaft
Aspartic Acid – Conditions Strands
Sodium PCA – Preserves Moisture
Phenylalanine – Helps Prevent Fading
Q & A
What’s the difference between our Keratin Express + CØR Restore Service?
Different but both are just as valuable in maintaining the disulphide bonds within the hair structure. The difference is Cor.Restore is used during the color process. These bonds are normally broken down during the color process and can sometimes result in breakage and stretchy hair results mainly in high lift situations such as balayage, highlights or lift tints. It’s a must for anyone heading lighter, but just as powerful in tinting down.
Can I use the treatment if I am NOT coloring?
YES! From lightening, coloring to even using it as a stand-alone treatment, we can add it to a haircut or as a treatment by itself.
What is the cost?
$45: Includes treatment and blowout.
**SAVE 20% when you add to a color service ( only $36 )!
How Long does it take?
NO TIME, when you add to a hair color. As a separate treatment with a blowout or haircut, approximately 40 minutes.
Is this the same as OLAPLEX?
NO - but YES. The pursuit is the same in repairing the bonds in the cuticle.
But this is NOT Olaplex.
Here’s a shared explanation in understanding Olaplex Ingredients
According to the label, it contains the following:
Water (Aqua), Bis-Aminopropyl Diglycol Dimaleate, Propylene Glycol, Cetearyl Alcohol, Behentrimonium Methosulfate, Cetyl Alcohol, Phenoxyethanol, Glycerin, Hydroxyethyl Ethylcellulose, Stearamidopropyl Dimethylamine, Quaternium-91, Sodium Benzoate, Cetrimonium Methosulfate, Cetrimonium Chloride, Fragrance (Parfum), Polyquaternium-37, Tetrasodium EDTA, Butylphenyl Methylpropional, Etidronic Acid, Ascorbic Acid, Phytantriol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Potassium Sorbate.
According to sites like Truth In Aging, EWG.org, and Paula’s Choice, the majority of the remaining ingredients constitute conditioning agents (propylene glycol, glycerin, hydroxyethyl ethylcellulose, stearamidopropyl dimethylamine, quaternium-91, cetrimonium methosulfate).
Others include emollients (cetearyl alcohol), preservatives (phenoxyethanol, sodium benzoate, tetrasodium EDTA), and cleansers (cetrimonium chloride).
At BE we always challenge the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.
How does your hair color keep my hair healthier?
Our motto for over 2 centuries is : Start with healthiest color for inner-outer health.
100% FREE of Ammonia, PPD and Resorcinol!
PPD (p-Phenylenediamine) has been linked to bladder cancer, lung, kidney and nervous system disorders and severe allergic reactions
Resorcinol is classified by the European Union as harmful, irritant to eyes and skil and dangerous for the environment. It may also disrupt hormonal function, and lead to hypothyroidism.
Ammonia can irritate the eyes, skin and respiratory system. It can also cause asthma and breathing difficulties.
Our components to help protect and boost hair health:
Illute (allows micro pigment to permeate and saturate hair with colour)
Kaolin (guards against colour fade and ensures colour stays locked)
Montmorillonite (nourishes the hair and scalp to improve hair and scalp condition)
Enjoy sunflower seed wax and sweet almond oil to further strengthen the hair and scalp.
READY? Whether you want to up-level your hair color, or put your locks through rehab. Allow us to personalize and help you.
Let your stylist know you’d like to ADD onto your upcoming color service! Perfect for looking your best for the holidays!