This recent story was shared by a client and about floored me! Take a read, and beware of the "marketing ammonia free/organic color green washing" out and in full force. I have researched and sampled most, if not all of them, and we stand by our dedication to allergy free and safe hair color.

In a world where we get bombarded with chemicals everyday it is important to stay vigilant against the dangers they impose. We at Health Freedoms hope you stay alert; We hope you tell your friends to stay alert and most of all we hope you teach your children to stay alert. The following article is horrifying not just because a common chemical in hair dye is killing people but because no one is doing anything about.

~Health Freedoms

A 38-year-old woman from Keighley, West Yorkshire was in a coma last week following a suspected allergic reaction to a home hair dye. Doctors have given Julie McCabe, who coloured her hair with L’Oréal Preference colourant three weeks ago, an 8% chance of survival with little chance of a full recovery.

McCabe’s case is the latest in a series of recent news reports linking the use of hair colourant to serious anaphylactic reactions. Anaphalactic reactions can be fatal. Less than a month ago, teenager Tabatha McCourt collapsed and died following what is believed to be an extreme reaction to a home hair dye kit she’d used just 20 minutes before.

The chemical culprit is widely believed to be p-Phenylenediamine (PPD), an organic compound used in over 99% of all permanent hair dyes, as well as in a variety of other applications, such as permanent makeup, black clothing and even newsprint (it is illegal in all other cosmetic products, so black eyeliners, mascaras and so on, are always PPD free). A known irritant, PPD allergies have the potential to affect 1.5% of the population.

In February, I was admitted to hospital after dying my hair. I had begun to feel unwell minutes after leaving the hairdresser and 10 minutes later was covered in large red welts, with very swollen limbs and extremities and a great deal of difficulty breathing. An ambulance was called and paramedics spent half an hour trying to stabilise me, while I suffered a serious fit. The hospital’s doctors told me they had almost certainly saved my life. Everything pointed towards PPD as the likely aggressor. I have now stopped using permanent colourant. But in Britain alone hair dye is still used 100m times a year (60% of these in the home). So why is something as potentially dangerous as PPD still so ubiquitous.

PPD is the most effective known method of covering grey hair and, currently, there are no approved alternatives. Market leading brands such as Clairol, Avon and L’Oréal seem in no rush to find replacements to the ingredient while smaller companies don’t have the necessary resources without their support. Some temporary colourants (lasting for six to eight washes and not covering grey) are PPD free, but virtually all semi-permanent and permanent colourants contain the ingredient. Even those without PPD are almost certain to contain “PTD”, a compound so similar that those allergic to the former will almost always be allergic to that too (and which needs to be used in around double the quantities of PPD).

The Cosmetic, Toiletries and Perfumery Association (CTPA) claims that only a tiny percentage of the population has the potential to develop an allergy to PPD, but an article in the British Medical Journal in 2007 called for more investigation into the safety of hair dyes after an increase in allergic reactions in recent years. The EU has recently reduced legal PPD levels (despite some recent newspaper reports to the contrary, no European countries have a PPD ban in place, nor does the US), to a maximum of 2% when the mixed dye is applied to the hair (in general, the darker the colour – in my case a deep brown, the more PPD a dye will contain).

Many women might assume that “natural”, “organic” and “eco” hair dyes are PPD-free, but this is rarely the case.

Kasia Hair Color for "Informed Beauties"

Say NO to Ammonia

A strong irritant for skin, eyes and lungs.
A suspected carcinogen.

Say NO to Ethanolamine

A toxicant for the immune, respiratory, reproductive, neurological & nervous systems.
A carcinogen.

Say NO to PPD

The Benefits of Kasia Salon Color Services

Have a much more pleasurable experience at Kasia. No more: scalp stinging, itching, burning or marking.
The colors have a strong, reduced-fade factor, since the cuticle ( the outside layer of the hair) is largely returned to its original position.
The hair has better shine and looks more natural.
Excluding ethanolamine and other harmful ingredients.
Achieve up to 5 levels of lift
Unlimited possibilities with 60 shades
Covers grey with uniform results