Stemming in nature, rooted in science
Your hair color just got upgraded.
Nature’s solution to harsh peroxide-based color services of yester - year.
OUR COLOR DIVORCE AND HOW WE HEALED....
We’ve cut bait. Our team now combines our incredible Zero Ammonia/PPD/Recorcinal and MEA color with Enzyme developers, rather than Hydrogen Peroxide due to the potential damaging effects for vulnerable hair and scalp health.
Why We Did It: HARMFUL CHEMICALS AND SIDE EFFECTS
Hair color is made up of two components: color and developer. The developer contains hydrogen peroxide and ammonia to modify the molecular structure of the hair shaft, allowing large color molecules to penetrate while phenylenediamine (PPD) allows the color to bond with the hair. It is now known that some permanent hair dyes may also contain coal tar, a potentially detrimental petrochemical, and toxic metals such as lead or mercury as developers.
Researchers at The University of California discovered that individuals coloring their hair with permanent dyes once a month for a year or more have twice the risk of developing bladder cancer. Hairdressers or barbers in contact with hair dyes had five times the risk. We are against fear mongering, but we fully are dedicated to knowledge and better choices.
What’s Next: Our New Love!
We’ve seen incredible results with our recent switch. Enzyme developers are naturally formed proteins that neutralize the hair and leave it in superior condition. Continued use of this product, combined with our naturally zero ammonia color and home care products, will restore your hair to its original shine and luster.
You probably have a lot of questions: What is it? What does it do? Well, up until now, your traditional developer used hydrogen peroxide. Hydrogen peroxide swells the cuticles of the hair until it bursts leaving visible and unwanted hair damage.
All natural Plant Enzymes
Enzyme developer can do everything peroxide developers can do, plus more!
Here are the friends-with-benefits that lead to our split:
Enzymes are a safer and more controlled way of inserting the dye into the hair shaft
Instead of creating the damage in depositing and or lifting color, your hair is left healthy, shiny and silky
Safe and mild for overall scalp health
Color will be brighter and rich to it’s true tone. NO OXIDATION = NO FADING!
Takes less time