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Kassandra Kuehl

The Vibration of Aging Well & Health-Fully

Thresholds & Transitions


We find ourselves in a moment of transition, a crossing of physical & symbolic thresholds as we face new paradigms at the energetic level.

'Without warning thresholds can open beneath our feet. These thresholds are also the shorelines of new worlds.' - John O'Donahue


We have a body that’s meant to be healthy and age optimally. 
That’s the plan, that’s the design. 

But a funny thing happens on the way through this life, we lose the directions on how it works - completely full of overwhelm, confusion and, contraction.

The most exciting is the development of the science of epigenetics. “Epi” means above. 

The word literally means above genetics and it implies how genes are controlled by their environment. 

The development of epigenetics goes even further. 

Today we know through the work of people like Dr. Bruce Lipton, a cellular biologist, that genes are not a sentence to a predetermined health outcome. Genes interact with proteins. The previous understanding was that one gene would create one protein. 

Today we have learned that one gene can create 30,000 different variations of a protein and depending upon that interaction, the function of the gene can be changed.


AMAZING…….


This is important because when stem cells start out, their function is not predetermined. A cell’s function will be determined by its experiences. “Epigenetic tags act as a kind of cellular memory. 

A cell’s epigenetic profile — a collection of tags that tell genes whether to be on or off — is the sum of the signals it has received during its lifetime.” And, it is this epigenetic profile that determines what the function of the cell will ultimately be.

Genes are important, but it is the epigenetic profile that directs the genes and the cells. 


So, what makes the difference? 

What causes a gene to alter its function? 


THE ANSWER IS EXPERIENCE.


As a gene goes through time, there are different needs that have to be met by the body. Since genes are adaptable, they may become what is needed.

Who does the directing? 

Who tells the genes what to become? 


YOU DO.

You are not aware of it, yet

But, it’s you. Your thoughts, your actions, your focus sets everything in motion for how well we age, our joy, possibility of sickness, every layer of our health.  

After years of reading and research, and learning how we work from the works of people like Dr. Bruce Lipton (Biology of Belief)  Candace Pert (Emotions and the Issues are in the Tissues), and Sharry Edwards (Healing through Sound Bioacoustics.......

I’ve learned we are part of the very fabric of the entire Cosmos and how we are energetically capable of directing our own health.

HOW? 


We live out of our primitive brain in the need of safety, comfort and security.
This is accomplished through constantly being hypervigilant through our perceptions of our environment. We are unconsciously observing our surroundings and determining if we are in danger or if everything is OK.


Most of us have not acquired the skill of intentional self-healing, and we approach it backward through engaging with ......

-gurus outside ourselves 

-jumping diet to diet

-filling our bathroom with chemical chemical-laden products

-ignoring ourselves and always helping others 


Yet if we see that our health is dependent upon the maintenance of our subtle energies and our energetic blueprint, then our next question should be this:

“Can we find ways to literally measure these subtle energies to see where we are out of balance on a constant basis - to make choices in our mind, body and spirit to live optimally?  



YOU BET, BABY!


Problem meets the modern-day QUANTUM HEALTH SOLUTIONS:
I’ve learned FIRST hand that YES, with the right tools, our personal subtle energies (and blocks) can be measured.


Secondly, they can also be adjusted or tuned up. 

Medical professionals around the world use quantum biofeedback to help individuals achieve their life desires and health faster - and with more ease.


HOW IT WORKS


Biofeedback allows us to see how the body responds in much the same way as a musical instrument. 

If two tuned guitars are placed side by side and the “e” string is struck on one, the “e” string on the other will start to vibrate. However, if the “e” string is not in tune, if its vibrational frequency has not been tuned, the string will not vibrate, it will not respond.

In the human body, all of our organs, glands and body systems have their own unique subtle vibrational frequencies. 

When a body part is identified as being out of tune, the question then becomes “how can we change the current vibrational frequency back to its healthy vibrational frequency?”


This is accomplished by exposing the body part to its proper vibratory frequency rate.  The body part in need of vibratory restoration has lost its vibrational memory.

Such things as flower essences, nutritional supplements and different foods all have their own vibrational frequencies. Once exposed to the proper operational frequency, the body part will start to return to normal vibratory functioning.

Its vibrational memory will be restored. This is a process of measuring energetic levels throughout the body and then identifying and matching the weakened or malfunctioning body part with its vibratory restorative.

Through the use of items such as flower essences, crystals, nutritional supplements and foods whose vibratory rates are known, proper vibratory health and hence proper function and health can be restored.


Health may also be maintained and improved using this same approach. Before physical disease or sickness presents itself, vibratory deterioration can be detected and the proper restorative can be applied. It is safe, for everyone and it’s effective.

THE BOTTOM LINE IS THIS:


If you tend to your body’s vibrational needs, you’ll keep your life in a state of physical harmony and you’ll help support your mental and emotional well being. 

While I could go on for volumes, the bottom line is, I LOVE helping soul-driven  women who wish to excel in their health and mindset faster through getting clear on EXACTLY whats holding them back.


Do you want to learn more about how Quantum Biofeedback can help bridge you back to your authentic self by stripping away all that you are NOT - allowing you to live from your TRUE nature? 


ALL MY LOVE and LIGHT 

💖 Kassandra. 


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"If you strive for safety and self-preservation, you're guaranteed to die without really living. If you live for a vision bigger than yourself, meet that vibration - you'll live forever."


How Hair Ages & How to Halt and Repair for Healthy Locks

Today we’re breaking down…how your hair breaks down as we age.

Healthy roots become thin, dry, dull and split at the ends over time.

The principles are the same with the rest of our bodies,, but even more so with hair, it’s the lifestyle factors and the quality of the hair color you use that accelerates the aging process once it’s out of the scalp.

And if that hair is decimated through lack of care, there’s no going back until it is replaced by new hair.

You see, once hair leaves the scalp it’s no longer connected to the metabolism so it cannot repair itself.

FUNDAMENTALS: Fully protected and cared for hair is durable.

So for hair and our whole bodies, the key is to eliminate the factors that accelerate aging, by adding protein building and moisture-enhancing products to inject some extra love and care.


WHERE IT ALL BREAKS DOWN

These three images speed through from healthy roots to shattered ends.

BUT, it doesn’t have to be this way and I’ll share a solution below.

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1. The first image from the microscope shows a healthy hair shaft. Full, complete, and with the outer cuticle lying flat. This will reflect light better, hence shiny hair.

*The healthy protein structure will hold 3% water giving it flexibility.

2. The second image shows dehydration and breakdown of the protein structure and the outer cuticle lifting away exposing the inner core. This accelerates loss of hair mass.

*The raised cuticle will feel rough and harder to comb, and absorb more light hence be less reflective and shiny. It will have started to become noticeably thinner and be more difficult to style. Colors will fade quicker too as the molecules leach out.


3. The third image shows the structure so weakened, dehydrated and brittle that the ends shear apart.

Yup, here comes the split ends. Much hair in this poor condition will also snap off lower down before it gets a chance to split.

FOUNDATIONAL STRUCTURE IS THE KEY

Keeping the hair structure hydrated and complete is the key to slowing down the aging process. Nothing I’ve come across in 20 years of hairdressing does this as well as regular application of our Repair and Protect Spray and our Replenish and Color Preserve Shampoo & Conditioner.


If you wear your hair very short then much of this is irrelevant. Inch long hair is replaced every two months and unless you are really destructive with say, color changes every week, then your hair will cope with most of what life throws at it.

But any longer lengths will be around for enough time to suffer the aging effects of:

  • Silicones and dehydrating oils

  • Aggressive blowdrying

  • Swimming pool water

  • Chemical treatments

  • Harsh hair products

  • UV rays from sun

  • Hot styling tools

  • Poor quality brushes and combs


IT’S BASIC

Minimise the bad stuff.

Maximise the good stuff ….

and you’ll be amazed at the transformation in the first few months alone.

That’s what we do. I’ve done this for over 20 years. And I’m still passionate about giving people their best hair back because I know it’s so transformational; to your look, your confidence, and your most radiant self.

It’s not called ‘A Bad Hair Day’ for nothing right?

Taking it even further, making sure your scalp is optimized for hair growth is just as important as the fabric of our hair. You can get the ULTIMATE GUIDE TO THE 15 REASONS OF HAIR LOSS (and how to reverse it) HERE!

Three Skin Issues Through a Whole-body Lens With Skin Mapping

Hello beautiful!

Let’s chat ENERGY + SKIN HEALTH + BIOLOGY.

Believe it or not, the skin is a marvelous communicator and shares much with the body on a daily basis. From breakouts and dry patches to rosacea and blackheads, the skin tells us exactly what is going on with our bodies. Our internal health is mirrored by our skin, so it is important to pay attention to what our skin is saying. Holistic Skin Mapping can help identify the source of certain skin problems so that they can be addressed from the inside and out.

Mapping the skin is an ancient medical practice that began thousands of years ago in China.

The skin has connections to all of the other organs. In my research, there are many organ connections that are visibly reflected on the face. Over the last decade, I have been analyzing images and medical histories from my client's skin patients which led me to discover consistent patterns and causes related to most skin conditions.

Skin Mapping is a way to identify what causes the skin to malfunction so that it can be addressed holistically. Here, check out these tips for skin mapping:

Top Three Skin Conditions to Correct with Holistic Skin Mapping

1. Acne

Acne is a detox reaction that has little to do with bacteria or oiliness. The face is a key detox zone because of the increased circulation, the sebaceous glands, and its connection to the internal organs. Acne shows up on different parts of the face based on where the toxins are coming from. Estrogenic toxins (poisons that resemble estrogen) are purged in the commonly known “hormonal acne” zone along the jawline as well as the chest and back. Acne in the upper face is caused by candida toxins, a yeast that overgrows in different regions of the gut as a result of dairy, suga,r and hormone medication. Where it is growing in the gut will determine where on the face it appears. Forehead, as one example, is the large intestine. Take a look 

2. Rosacea and Redness

Redness in the face is an indication of inflammation of the digestive tract. Therefore, irritable bowel syndrome, gluten sensitivity, long term antibiotic use, candida, and other sources of damage will result in the face becoming red in the regions that mirror those organs. For example, if our nose is continuously red, it indicates the esophagus is inflamed which is commonly caused by hard alcohol.

3. Blackheads

Blackheads are the result of mucus being processed and purged out of the pores, which is why is comes out in the digestive zones. Mucus can be from allergies and post-nasal drip, or inflammatory foods like fried food, dairy, or citric acid in juices and candies.

Take a look at the map below for more info!

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Here comes the sun! Get Better Skin + GLOW (sans carcinogens or UV ray skin aging)

Better Skin + GLOW All Year Long
(sans carcinogens or UV ray skin aging)

You’ve trial and “errored’ a myriad of sunless tanners. You’ve stood in the cold spray tan machines, feeling sticky and stinky for hours after.

You’ve stained your clothes by accident.

But as a smart and savvy health-conscious consumer, you’re suspicious of ingredients and how to avoid that orange appeal.

WELCOME TO A NEW AGE OF SUNLESS BEAUTY

Finally, a organic and clean sunless tanner you can get a natural-looking, buildable, long-lasting color that's streak and stink free. All without putting your health at risk with harsh chemicals or spending hours damaging your skin or increasing skin cancer in the sun.

GIVE ME THE GLOW

A age-defying self-tanning lotion that is shown to radiate, revitalize, and recharge your skin with a natural, sun-kissed glow. Sans the chemicals...

Radiate everyday with a natural, sun-kissed glow

Revitalize with luxurious, ace-correcting and organic ingredients, 100% FREE of chemicals.

Recharge without spending hours basking in the sun (aka aging skin).

If you're like me, then you feel a little more awesome being tan.

Isn’t it amazing how just a little bit of extra color can make you feel that much more attractive?

When I'm tan I don't need as much makeup and I can wear a wider selection of fashion colors that do not make me look drowned out or too pale.

But here’s the deal. Getting "tan" whether from the sun or from a 'faux' product, often comes at a cost not worth the compromise. Let me explain.

These facts are startling.

As great as the warm sun and afterglow makes us feel, we know that sun and UV exposure is NOT good for our skin or health. UV exposure causes wrinkles, premature aging, brown age spots to possible cancer down the road.

The Leading Risks of UV Exposure

90% of all skin cancers and facial aging can be attributed to sun exposure and exposure to tanning beds.

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Skin Cancer is the #1 most common cancer in the US

Skin Cancer is the #2 killer of women

Skin stress? Just think about this…..

Every time we tan, we're putting stress on our skin. In fact, you visibly see this stress as your skin turns to a darker tone.

Do you remember a sunscreen-free time as a child, later indoor tanning beds in high school and red skin-shock from winter break vacations? Yup, we've all been there and thought we were invincible. It’s this damage that accumulates over time.

Clean Beauty Solutions for a Realistic Tan

Many women turn to the easy solution of a sunless tanners, whether it's the middle of winter or if we don't have time to sunbathe (hello office hours).

But here’s the rub! Left unchecked, most conventional products present potential exposure to harsh chemicals that can store in our tissue, cause hormone disruption and more.



A shortlist example are the following (avoid):

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Oxybenzone: a chemical that messes with our hormones and increase our risk of skin cancer.

Formaldehyde as they break down, such as diazolidinyl urea and DMDM hydantoin.

Phthalates and fragrance: synthetics that dry out the skin and can damage the liver, kidneys, lungs, and reproductive system.

You’re savvy, but this is a reminder that we both can agree on - we wouldn’t want to put these compounds on the skin!


Your Healthy Way to Glow

Hi, I'm Kassie Kuehl, founder of Evoq Beauty, and I have two simple passions:

BEAUTY and HEALTH.

As a 20 year organic salon owner, I believe you deserve to look and feel their best whether it's finding the right hairstyle, the perfect fitted jeans, or having smooth and bright skin tone.

“Natural” can be trickery due to excessive “green washing,” leaving you with disguised hidden toxins.

I have a unapologetic passion for truth and creating products that promote health and beauty at the same time.

And that's reflected in my sunless tanner Honeydip.

Hundreds of repeat users have vouched with their investment on having both firm and youthful tan.

When crafted right, sunless tanning products can help alleviate advanced skin aging and help reduce the increased risk of cancer.

Stress free, It's now easier than every to achieve a flawless tan at home without all the risks associated with UV damage and harsh chemicals. It works with all skin types, tones and complexions. It's safe and luxurious lotion is formulated to work gently on your face and gently on your body. Easy to blend, simple to apply and very forgiving.


A Personal Message From Kassandra, Founder of Evoq

After years of studying functional medicine and learning how our outer “exposome” and beauty products directly affect us, I found a hole in the market when seeking my own desire for a safe and none-stink chemical laden sunless tanner.

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Considering I lost my brother at 16 of Skin Cancer, I had an underlying drive to craft a premium health conscious and age-defying lotion that you could 100% trust!

So, when you buy a Evoq Beauty products, you should know this:

You will get small batch products curated with ingredients formulated with purpose and for results. Join us in making your beauty, biology and well-being a priority – with armomatic, organic and highly effective solutions you can trust.

Everything You Need to Know About CBN

A brief cannabinoid overview

Cannabinoids are chemicals found in cannabis. These chemical compounds contribute to the varying psychoactive and medicinal effects of cannabis. The most well-known cannabinoid is tetrahydrocannabinol (THC), which is the plant’s main psychoactive compound. Cannabidiol (CBD) is the second most prevalent cannabinoid found in cannabis. While THC and CBD are now well known, there are over 100+ different cannabinoids that can be found in cannabis.

Less abundant cannabinoids known as “minor cannabinoids” include CBN, CBG, CBC, THCV, CBL, CBDV to name a few. Like CBD and THC, minor cannabinoids can be found at varying levels in cannabis and offer unique medicinal benefits.

In this article, we will focus on the benefits and uses of the minor cannabinoid CBN (cannabinol).

What is CBN?

CBN was one of the first cannabinoids to be isolated by scientists in the 1930s.1 THCA (the natural acid form of THC) converts into CBNA through oxidation and degradation processes that occur once the cannabis plant has been harvested and stored for some time. Simply speaking, when THCA is heated and exposed to oxygen or ultraviolet light, it can both decarboxylate into its non-acidic form THC or convert into CBNA. CBNA can then similarly decarboxylate under similar conditions to CBN. CBN is mildly psychoactive in relation to THC and is often found in trace amounts within plant matter that has been aged.

How does CBN work in the body?

Cannabinoids, like CBN, operate in the human body by acting on the Endocannabinoid System (ECS), which is made up of a series of receptors that promote homeostasis and are believed to regulate a variety of human functions including mood, sleep, appetite, memory, and pain.

The ECS has two central receptors known as CB1 and CB2. The CB1 receptor is found in the highest occurrence throughout the brain, central nervous system (CNS), lungs and dermis (skin). When activated the CB1 receptor triggers biochemical responses within the cells to modulate physiological responses such as mood, memory, and pain perception. In contrast, CB2 receptors are primarily found throughout the internal organs, blood and bone marrow. CB2 receptors therefore have a direct impact on modulation of the body’s innate immune system.

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The body naturally produces its own cannabinoids, which are known as endocannabinoids (from the Greek word Endo, meaning “from within”). Plants similarly produce their own cannabinoids, known as phytocannabinoids (from the Greek word phyto, meaning “from plants”).

All of these cannabinoids bind to the same receptors within the human body (same for animals) allowing phytocannabinoids to be such an excellent source to acquire these critical molecules for health supplementation. Because so many people suffer from certain conditions that are associated with Clinical Endocannabinoid Deficiency Syndrome (CEDS), cannabis supplementation studies have shown potential to be a very effective means of managing such conditions.

CBN is a partial agonist of the CB2 receptor within the ECS and may also interact with the CB1 receptor but at a much lower affinity, than THC does.2 This means CBN won’t alter your state of consciousness to the extent of psychoactive intoxication that THC induces, however, it does trigger a response (particularly in the presence of THC) that operates as a heavy sedative. For this reason CBN is sought after for its ability to aid in sleep and combat insomnia.  In addition to its popularity as an effective sleep aid, CBN has been researched for its analgesic, antibacterial, and appetite stimulant properties.

 RECENT CBN PODCAST EPISODE

CBN uses & benefits

  • The most well-known benefit of CBN is its sedative properties. Many of the relaxing and soothing effects that are associated with cannabis consumption are believed to be a result of either CBN or terpene levels, or a combination of the two. These properties can help promote sleep and reduce problems associated with sleep disorders such as sleep apnea and insomnia.

  • CBN has been shown to exert positive appetite stimulating effects in rats3

  • This indicates that it can potentially be used as an appetite stimulant for those suffering through medical treatments such as chemotherapy.

  • CBN can decrease intra-ocular pressure and is being looked into with potential abilities to support those with glaucoma.

  • Similar to other cannabinoids, CBN may show promise in cancer treatment by limiting tumor growth.4

  • CBN’s similar properties to THC, as an effective analgesic to reduce pain related to inflammation, position it to be used in pain management treatments.

  • CBN displays anti-inflammatory and antibacterial effects, which supports evidence that there is potential that CBN could help with certain skin conditions such as psoriasis and mild burns through topical application.

  • Research has indicated CBN has the ability to slow down the onset of symptoms caused by ALS in mice, proving it to be a potential beneficial treatment for this progressive, degenerative disease.5

CBN & the entourage effect

There is evidence that the sedative effects of CBN can be amplified and work best when paired with THC. CBD Global has been conducting in-depth research on CBN for over a year with a focus on specific formulation requirements to allow CBN to activate without the use of THC. (More on this research to come!)

It is important to note that CBD displays properties of a negative allosteric modulator on the CB1 receptor within the ECS.6 This means that the addition of CBD into any products also containing CBN, may reduce effectiveness and lessen its sedative properties if not formulated properly. Even trace amounts of CBD can limit the amplifying effects of THC on CBN. This is because the receptor altering properties of CBD bind to receptors in the ECS in place of CBN or THC molecules that would otherwise bind and complement one another.

The entourage effect suggests that there are often added benefits to using the many compounds found in cannabis in conjunction with one another. However, this reduced effect seen when CBD is included in CBN products suggests that this term is widely used and often misunderstood. Although more research is needed to support evidence of the entourage effect, in the case of CBN products, the effects of pairing certain cannabinoids together can actually lead to a decrease in effectiveness depending on the formulation. 

Source: https://cbdglobalextracts.com/cbn-cannabinoid-uses-and-benefits/

References

  1. Pertwee, Roger G. Cannabinoid pharmacology: the first 66 years. Br J Pharmacol. Jan 2006. 147(Suppl 1): S163-S171. doi: 1038/sj.bjp.0706406

  2. Mahadevan, A. et al. Novel cannabinol probes for CB1 and CB2 cannabinoid receptors. Journal of Medicinal Chemistry. Oct 2000. 43(20): 3778-85.

  3. Farrimond, JA, et al. Cannabinol and Cannabidiol exert opposing effects on rat feeding problems. Psycopharmacology (Berl). Sep 2012. 223(1):117-29. doi: 1007/s000213-012-2697

  4. Bifulco M, et al. Cannbinoids and cancer: pros and cons of an antitumour strategy. Br J Parhmocol. May 206. 148 (2):123-35

  5. Weydt P., et al. Cannabinol delays symptom onset in SOD1 (G93A) transgenic mice without affecting survival. Amyotroph Lateral Scler Other Motor Neuron Disord. Sep 2005. 6(3): 182-4

  6. Russo, Ethan B. Taming THC: potential cannabis synergy and phytocannabinoid-terpenoid entourage effects. Jan 2011 Br J Pharmacol. doi: 111/j.1476-5381


Show (your inner mind) what do you really desire. 🔮CBD included.

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Look into your future.

You cannot expect to get where you want to be without knowing where you are going.

One of the most potent lessons of alchemy is that of changing your inner state to affect the world around you.

A simple way to do this is with manifestation practices.

By taking a little time to set your intentions for the short and long term, you are already well on your way to bringing your inner world into outer realization.

Try this journaling exercise with some silence and a pen and paper.

It's crucial that when you venture forward to envision, you remain rooted and calm.

If you don’t have one of our Evoq Clean, Calm and Connected CBD tinctures at home, move forward with this centering voyage - although dropping a few drop of our calming CBD oil, your inner exploration for grounding and clarity with be much easier (calm down monkey brain)!

Grab one of our CBD Hemp Naturopathic Healers HERE. Not sure where to start?


I recommend our 500MG Immune enhancing multi-cannabinoid tincture. Game changer!

I’d like to ask permission to have you find a quiet space when you’re ready to do this powerful exercise!

Let’s begin

1.

In a quiet private, bright place, begin by making a list of 3 things you desire in your life.

2.

These can range from the type of relationships you'd like to the career path you want to follow, and the general lifestyle. This can be anything. Be clear, be complete.

3.

Be as specific as possible, and trust your gut instincts as you make this list. 

4.

If the notion creates excitement and pulls you towards it, put it on the list. 

Notice also, if you feel some resistance to listing all the desires, it means your inner  energy is out of balance and you are in even greater need to reconnect to it - understand it - and shift it.

5.

Once you've completed the list, spend some time with your eyes closed envisioning the elements on the list being a part of your life.

Imagination is the most powerful way we use the mind. It’s how I help evoke change that LASTS with clients in my clinical hypnotherapy clients. If the mind can see what you want, it’s much easier for it to go and find the resources for you - as you go about your day.

This moves from lack to abundance - and all the ways that area on your list CAN become possible - even if it takes time.

Feel those feelings. Step inside this new life.

How does it feel? Where are you? Is there a taste? A smell? A temperature? Is anyone with you?

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HAVE FAITH.

LOVE.

RAISE YOUR VIBES.

6.

Repeat this and continue living. You will notice your manifestations are all around you, waiting for you to take action towards them.



Remember, manifestation is not about doing nothing, it is about attracting the best circumstances for you to take action within. Don't forget the action part.

7.

More action=more outcomes. More outcomes=more lessons. More lessons=more progress. 

When you dive into the grounded, relaxing and spiritual lucidity Evoq CBD and become clear on your intentions, doors will begin to open where there were once only walls.

Why?

THIS IS KEY: The subconscious mind is there to serve you - it wants to preserve energy, remain safe, and SERVE YOU.

By being clear on what you want your life to be, you make the shift from being the perpetual victim to the creator and champion of your own existence.

Step forward with the confidence of knowing where you are going and the energetic support of the powerful ancient plants with Evoq.

Love and light - and thank you for feeding your soul with me here today. Love you to the moon.

 

Download: Words that will CHANGE YOUR LIFE - for good.

THINKING ABOUT OUR THOUGHTS

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This is alarming…. You think between 60,000-80,000 thoughts a day. That's an average of 2500-3,300 thoughts per hour and about 55 thoughts per minute. A thought when repeated over and over becomes a belief. And guess what? Approximately 95% of our thoughts are on repeat, which means the thoughts you subscribe to each and every day are affecting your belief system which are affecting your current reality.

 If you’re desiring a different reality, we have to begin with your thoughts, which is exactly what we’re going to be examining inside of this lesson.

Beliefs are the unconscious rules that govern our thoughts, words, and actions and therefore create the results we experience in our current reality. Essentially, our words create self-fulfilling prophecies.

Why? Well, because your subconscious mind will never make you a liar—it seeks evidence and proof for what it believes to be true. If you say you'll never have money - it believes that you’ll never be able to make the money you desire, it will zone in on instances, experiences, and tangible proof that builds up a case of evidence.

The shift. If you don’t want that to be your truth and you desire to experience a new reality, you need to change your beliefs and the words you repeat - continuously.

Most people spend their entire life on a treadmill of other people’s desires away from their own truth. When you know better, you do better. 

The Power of Language

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Download the guide.

The words we use express our thoughts, feelings and attitude. And our thoughts, feelings, and attitude drive our actions. Words combined with sound (voice) are energy vibrations that affect us physically, mentally and emotionally - they have the inherent capacity to give energy or take energy away.

The subconscious patterns of our everyday language has an impact on subtle levels. Your words can convey underlying messages to your subconscious, evoking physical, emotional, mental, and spiritual implications that create the reality of your life.

Living a Life in Bloom is living in a AWAKE state that brings awareness to the critical voice hidden beneath in patterns you’re unaware of that is like driving his car toward his goal with one foot on the accelerator and one foot on the brake.


Why to NEVER Use Box Dye. I'm Opening the Kimono Behind Green Washing Hair Color

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Tempt you though it may, box color puts both you and your hair health at risk.

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There is a reason why I aligned with 100% safe and clean beauty practices within my organic salon over 15 years ago - and it has to do with my client’s health and calling out the greenwashing.

FACT: 1 in every 5 Hair Stylists will suffer a health issue directly related to their job.

Studies have shown Hair Stylists have increased risks of bladder and breast cancers, as well as higher reported cases of respiratory and skin health issues, so it's no secret that Hairdressing is known as one of the most toxic and dangerous career paths.

Compound exposure to toxic chemicals in the salon, like ammonia, formaldehyde, synthetic fragrance (phthalates, benzene, etc), hair color pigments (PPD), and PEGs have adverse effects on the health of skin, hair and body.

Armed with this knowledge, I’m here to share the appropriate steps to reduce the exposure to harmful chemicals for both Hair Stylists and our beloved clients.

As referenced, toxicity wise, hair color studies have proven that chemicals with conventional color lines increase teh risk of bladder cancer, infertility, non-Hodgkins lymphoma and leukemia, allergens, sensitivities, and hair loss.

Now, let’s break down just a few of the differences between box dyes versus professional color.

Box Color = Unpredictable Results

Let’s face it: 9 times out of 10 your hair color will not look like what you see on the box.

Professional color: swells into the hair cuticle (Beauty Ecology uses enzymes versus damaging peroxide) to deposit pure and nontoxic pre-oxidized dyes that are smaller and large color molecules to trap the color better and reducing fading.

Box dyes: Simply stain the proteins on the hair, changing their chemical make up. Sure it may seem shiny the first day, but wait for that color to rinse out with each shampoo leaving a busted cuticle with practically no protein left blowing in the wind.

Developer Chosen Based on Integrity of Your Hair: This is KEY. How would you know what developer to use? The developer determines the levels of deposit and lift. Colorists choose your developer level based on the integrity and strength of YOUR hair.

Forcing Damage: Box dyes only use the strongest hydrogen peroxide making sure it can break through the thickest hair cuticle. This also causes scalp itch, inflammation and long term scalp damage resulting in hair loss.

Box dyes: are like picking 'one size fits all'.’ So when you pick up a Ashy or chocolate brown box to cover your blonde hair, don't be surprised when you get out of the shower with green or red hair. Why? Most advanced colorists know that you have to have all the right “fillers” to fulfill the end results desired.

Professional color: is predictable. When you're ready to go lighter, your stylist will be able to give you a realistic end result because we know the chemical make up of your hair and because we know how many times color has been applied from roots to ends.

Beauty Ecology (Kassandra here) determines the number of foils you will need to get you to your desired blonde results - in a healthy and safe way.

All Over Color Creates Cuticle Degradation. Repetitive application, especially an all-over color- it is refilling the cuticle, breaking down more protein bonds and adding another layer of dye onto your hair. The scalps cuticle porosity is different than the ends, and when you head back to the salon to add highlights because it’s turned dull, off-tone or damaged - the highlights will most likely be bright at the scalp and orange on the bottom.

One Size Does Not Fit All

So, let’s think about this logically.

Box color is formulated so everyone and anyone can use it.

Again, your hair type, condition or color are not even remotely the same to other women. Box dyes are formulated with maximum amounts of pigment and ammonia, so it’s able to work on most people.

Itchy Scalp + Hair Loss + Allergies - This unnecessary overload of ingredients wreak havoc on hair health and increase your likelihood of allergic reactions.

And no, an ammonia-free box color doesn’t mean healthier hair.

Customization is key to achieving your healthiest, happiest color.

Dimension? Forget it.

Box color contains just one formula - and a streamlined pigment.

And applying it to your whole head will give you just that—one boring, flat color. Unless your have some pre-existing color or highlights, then you may end up with orange roots, red mids and pink highlights!

Is your head spinning, yet?

If so, hopefully, it’s in the direction to Beauty Ecology Organic Salon and not the box color aisle at Target.

Ombre in a box? Blonde? Don't you do it!

Let’s talk about high lighting.

Box dye will come with a 30 to 40 high life peroxide. Depending on what your starting shade is, the reality is you’ll likely need to pre-lighten multiple times before achieving the bright blonde you want to achieve.

We’re talking bleach for a day brings damage for a year, so please don’t do lightening services at home!

Lightening at home is by far the most damaging, risky thing you could do to your hair.

And no, a highlighting cap will not save you from cheetah spots or hair that is breaking off by the time you wash it.


What’s your back up plan?

That $10 Box Color Won’t Feel That Affordable After a $300 Color Correction.

I Got Ya!

WHEN MINUS MAKES A POSITIVE

Women are now chemically conscious about the amounts of harsh chemicals used in everyday cosmetics and haircare products. Pregnancy, illness and skin sensitivity has also led many consumers to seek out products with a lower chemical compound.

Beauty Ecology was one of the first hair salons to offer professional-grade ammonia, resorcinol and PPD free permanent hair color making it gentle on the hair and scalp.

CLEAN COLOR TECHNOLOGY

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As a technical innovator, our formulating chemists look to remove harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.

By reducing their chemical dependence our breakthrough formulas put less stress on hair whilst ultimately improving the hair’s condition.

To bring this thread to a close, I hope you can now see the nuances and level of thought and care stylists consider for YOU behind the chair.

Here are the top 3 ingredients to avoid - at all costs. Ask your stylist about your options, and buyer beware of what the silent substitutes are when shopping the plethora of GREEN WASHING “ammonia free” box dyes at the store.

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WHAT ARE THESE CHEMICALS AND HOW CAN THEY BE HARMFUL?

PPD

Paraphenylenediamine is a chemical substance that is widely and traditionally used as a permanent hair dye. People who are highly allergic to PPD have not been able to dye their hair with traditional hair color.

  • Known as a possible carcinogen

  • Allergies to PPD are common and reactions include dermatitis, reddening and swelling of the scalp and face.

  • In some severe allergy cases the eyelids may completely close and can result in contact urticaria and anaphylaxis.

RESORCINOL

Used as a coloring agent and is also commonly found in topical acne treatments.

  • Suspected to be an endocrine toxicity hazard

  • Suspected to be a human immune system toxicant

  • Suspected to be toxic to wildlife and the environment

AMMONIA

A chemical that swells the hair cuticle so that color can be absorbed all the way through the hair.

  • Unpleasant odor

  • Many people become allergic due to exposure and suffer from itchy scalps and watery/red eyes while getting their hair colored.


My number one priority is to deliver professional results to my valued clients time after time. All Evoq Home Care Professional Grade Suppor products are developed with the critical input of practicing hairdressers and the need of prolonging the client’s color at home.

Contact me if you have any questions about your color or ingredients to watch for.

My PASSION and heart is pouring out to you - women can LOOK and FEEL beautiful with the help of a professional to get you the best results possible - and with your safety in mind.

xo Kassandra

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