Top Five Tip to Avoid PPD Reactions in Hair Color

Hey super natural!  

Have you ever wondered if your hair color is safe, void of lurking chemicals?

More like, what woman hasn’t?!

In this short read, you’ll learn how avoiding just three letters could potentially save your scalp health and your hair.

I’ve been privileged to be a hair color educator and provide hundreds of women with beautiful hair color for over 20 years behind the chair. This means my hands have been deep in a myriad of ingredients that have been nourishing and good - and some not so great (harmful ingredients).   One of these “bad” ingredient is PPD (para-phenylenediamine).

Before natural was cool and organic was chic, I saw the ingredient safety issues around PPD, let alone it was highly allergenic. For this reason, over the last 15 years I’ve sought out the best hair color lines that provide  a PPD Free and Ammonia free for our hundreds of clients at Beauty Ecology.

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Why PPD  a leading concerning ingredient?

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PPD is a powerful chemical sensitizer and I’ve seen it cause strong allergic reactions in everyday healthy women from out of nowhere.  

The top symptoms and reactions from PPD  are itchiness. Headaches, redness and irritation and at worst, PPD can also cause a anaphylactic shock reaction.    

Research Studies Share the Risk
University of Southern California study found that women who had colored their hair once a month for fifteen years or more had a 50% higher risk of bladder cancer.

A 2004 study published in the International Journal of Cancer, hair colorists who’d been working with color for more than fifteen years had a five-fold risk of getting bladder cancer compared to the general population.

PPD’s also been linked to non-Hodgkin’s lymphoma (in the American Journal of Epidemiology in 2008).

Research at the University in Sweden in 2001, suggests PPD might compromise the immune system, setting off rheumatoid arthritis (women who’d colored their hair for 20 years or more had twice the risk of women who had not).

So what are the best ways to avoid a out of the blue” reaction, worse reactions if already experiencing symptoms and overall better hair and inner health?  


Top Five Tip to Avoid PPD Reactions in Hair Color

  1. Wrap it up.   Ask your stylist to remove risk by foiling lowlights to enclose the color and avoiding the scalp contact.

  2. Go blonder.   By using blonde shades and “lifting” the hair, you avoid dark tones which contain significantly higher levels of PPD.

  3. Go longer between coloring and disguise.  Use a powder to disguise regrowth and use a color conditioner that is PPD free.   

  4. Wear hats, avoid chlorinated pools, wash your hair less—all in the service of keeping your color as vibrant and healthy-looking as possible, so you need to re-color less often.

  5. Prep with Benadryl.   Hopefully you won’t fall asleep while applying color at home, but just in case, taking a anti-inflammatory supplement or OTC Benadryl will reduce symptoms. If you feel the slightest twinge of an allergic reaction after coloring, get medical help right away ( swelling, dizziness, difficulty breathing.)


    Last but not least.


    Always Always Seek out PPD-FREE formulas.
    The best place to start is to find hair color brands that are void of PPD, or at least very very low. Beauty Ecology is a top referal salon for safe, natural and conditioning hair color.

Contact our team and let us know if you’d like to benefit from PPD free color today! hello@beautyecology.com

Skin Loving Makeup Makeover Event| RSVP Feb 13th

You get 1 CHANCE and 3 SECONDS to make a good impression.

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Love Your Skin Mineral Makeup Makeover

Tell me, when is the last time…

  • you updated your makeup bag colors that suite you best?

  • detoxed your beauty drawers of chemicals, synthetics & bacteria

PERSONALIZED WITH TOP TIPS FROM MAKEUP EXPERTS

  • learn a new look or technique

  • how to avoid a creased or heavy look

  • contouring to pop features

  • get a natural glowing look

  • how to apply for ease and speed

  • match my colors and quick tips for my age

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SAVE THE DATE

When: 
February 13th

Time: 
3pm - 8pm
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Investment: 
Makeup Focus Session Only $20

**Spend $75 and receive a FREE GIFT with purchase**

With Amy | National Makeup artist

HOW TO BOOK
Please email us at : hello@beautyecology.com 

Request what time between 3pm - 8pm work best for you.  


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WHY LA BELLA DONNA?

Zero Toxins  |  Confidence without Compromise

Not all minerals are created equal. Conventional makeup and mineral lines include fillers such as talc and dyes that pull the moisture OUT of your skin, leaving the skin feeling tight and caky. 

Other mineral lines also contain nano-particles, which leach into the bloodstream - in which you both loose your coverage and put your health at risk.   

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80% of AGING is from UV rays. 
Makeup should be an extension of skin care and provide every day UV protection.  Four ingredients that enhance your skin and health with
an SPF 50 - on the daily.


HOW TO BOOK

Please email us at : hello@beautyecology.com 

Request what time between 3pm - 8pm work best for you. 

 


A Brief on Your Beauty Pro

 
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Meet Amy - Your Makeup Artist

Amy’s worked with the Prestige line as a top leader with Estée Lauder Companies for over 18 with many additional roles such as a lead Account Executive with multiple retailers.

Amy's passion is to help woman learn about the benefits of safe, high performance makeup and for them to feel their best.  "La Bella Donna products offer natural, prestige, affordable and makeup with skincare benefits  perfect for any women of every age.


HOW TO BOOK

Please email us at : hello@beautyecology.com 

Request what time between 3pm - 8pm work best for you. 

How CBD Interacts With Medicines


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In a previous editorial, I address this topic more in depth, but to get the quick and easy explanation, it’s all rolled out here.

Let’s dig in!

Cannabidiol (CBD) itself has no dangerous interactions with other drugs you may be taking.

But there is one exception:
Full Spectrum CBD might indirectly affect other pharmaceuticals by increasing their strength. This is because CBD stops a certain particle in your body from working effectively.
The liver enzyme Cytochrome P450 is essential for your body. It metabolizes almost all the drugs we consumed. It breaks down the substances you put in your body, and turns them into simpler substances that your body actually knows how to use.
Because of how complicated most medicines are, this means Cytochrome P450 alone allows us to break down over 60% of prescribed medicines.

Sounds important right?

Now this is the issue:
If you take a large dose of CBD, your body’s P450 enzymes will be temporarily inactive.
When those enzymes are inactive, it becomes much harder for your body to process almost every drug out there.

This means:

Taking lots of CBD will greatly increase the effects of any prescriptions drugs on your body.
As they cannot be processed, the drugs will just stay in your body instead of being digested as they should.


What does this mean?
This is both good and bad:

  • The good side is that there may be a possibility to reduce the amount of powerful prescription medications you take (speak to your physician before beginning or stopping medication). Regardless of what you take, it’s always best to put less artificial drugs into your body.

  • The bad side is just that you need to be careful. If you are taking CBD make sure to talk to a medical professional and reduce the amount of prescription drugs you are taking.

Again:

Cannabidiol (CBD) itself has no dangerous interactions with other drugs you may be taking according to medical journals. (more information can be found projectcbd.org).

Here's a list of possible drug interactions on https://www.drugs.com/drug-interactions/cannabis.html

How Your Skin’s Endocannabinoid System’s Changing the Game & Your Genes for Good

Inflammation no mo!

How CBD is Changing the Skincare Game & Your Genes for Good

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Whether it's fighting free radicals, treating blemishes,  or reducing inflammation, the power of cannabinoids (CBD) are proving to be a key for treating a variety of skin concerns.

Researcher and buyer beware, there is a lot of confusion and misinformation out there because of all the red tape  and the plethora of unregulated “me too CBD companies.”

In a previous editorial, we explored the body’s endocannabinoid system which is often referred to as ECS. We discovered the key roles your ECS plays in your overall wellness and outlined how CBD engages to bring equilibrium to your brain and body.

Next, we move onto the ECS and your skin!

Skin's Endocannabinoids System

Being in the skin industry for over two decades, the new re-discoveries around our skin’s very own endocannabinoid system and its own receptor ecosystem findings is beyond exciting. It put me into re-formulation mode (watch for our relaunch 2019).

When out of balance, the skin’s endocannabinoid system results in pathological skin conditions such as: acne, accelerated aging, dermatitis, psoriasis and seborrhea to name but a few.

The Gut Connection to our Skin’s Immunity

It is well-documented that the gastrointestinal tract, which, like the skin, is one of the primary physical barriers of the immune system, has abundant cannabinoid receptor sites.

Now, research has shown that the skin also has an endocannabinoid system of its own, which helps to regulate the production of various hormones and proteins, including cytokine causes the skin to spike into inflammation), which is also involved in the immune response.

The skin’s endocannabinoid system also helps to regulate various cellular processes including proliferation, differentiation, and apoptosis or cell death. Thus, imbalance of this system is responsible for the occurrence of chronic skin conditions such as advanced aging, psoriasis and eczema, and developing targeted cannabinoid therapies may help to control the root of optimal skin health.

Many skin conditions are inflammatory in nature and the anti-inflammatory effects of cannabinoids on skin cells have been demonstrated. Both THC and CBD show anti-inflammatory effects.

What’s happening below the surface.  

Skin flare ups are common whether it’s acne, psoriasis or eczema because hormones like cortisol tell the glands in your skin to make oil, suppress your immune system and can cause an inflammatory response in the skin.  

Applying CBD topically is an effective method for introducing cannabinoids to the skin’s ECS for immediate absorption, and faster results.

Topical Application of CBD

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Topical applications of Cannabidiol can penetrate as deep as one inch from the surface.  Imagine what our Evoq Nano infused CBD can influence at 1 billionth of the size! Topicals containing higher amounts of CBD (5 mg per application) can offer relief from physical pain, arthritis and rheumatism.

Communicating the Connection Points

Skin's Endocannabinoids System

Human tissues have at least two types of cannabinoid receptors, CB1 and CB2, each coupled with a protein. CB1 receptors are expressed predominantly at nerve terminals where they mediate inhibition of neurotransmitter release.

CB2 receptors are found mainly on immune cells, one of their roles being to modulate cytokine release.

Endogenous ligands for these receptors, endocannabinoids, also exist, and examples include the molecule anandamide. These discoveries have led to the development of CB1- and CB2-selective agonists and antagonists and of bioassays for characterizing such ligands. So in the future we can have much more targeted cannabinoid therapies.

Human skin cells or keratinocytes are part of the peripheral endocannabinoid system and showed a unique signaling mechanism of CB1 receptors, which may have important implications in epidermal differentiation and skin development.

How About Scalp and Hair Health?


Cannabinoid receptors have been found in even the smallest nerve fibers controlling hair follicles, and keratinocytes have also been shown to bind and metabolize anandamide, the most abundant endocannabinoid.  Plant cannabinoids Δ-9 tetrahydrocannabinol (THC), cannabidiol, cannabinol and cannabigerol (CBG) for their ability to inhibit the proliferation of a hyper-proliferating human keratinocyte cell line and for any involvement of cannabinoid receptors for ultimate hair health.  

In other research, published in The Federation of American Societies for Experimental Biology (FASEB) Journal, it was shown that cannabinoids produce lipids that can regulate skin conditions such as acne vulgaris, seborrhea and dry skin. They suggested further exploration of cannabinoids as “novel therapeutic tools" to treat dry scalp.   

In summary, we have many studies documenting the contributory nature of cannabinoids, their receptors, and the skin’s endocannabinoid system in the metabolism of psoriasis and eczema and other inflammatory diseases, of which aging of the skin is considered one.

In the coming years there is great hope for the use of targeted cannabinoid therapies to better control our overall skin health.    

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Our topical formulations were developed with the well-being of your skin in mind by enhancing your powerful forces of nature with the highest quality of NANO CBD enhanced formulas soon to be offered in 2019!

Stay tuned, and in the meantime, check out our internal tinctures or One Hit Wonder-ment Skin Oil to get you started here!

All the best, to you and to your skin’s best health. - Kassandra


References:

M.Pucci, C. Rapino,A. Di Francesco, E. Dainese, C. D’Addario, and M. Maccarone, “Epigenetic Control of Skin Differentiation Genes by Phytocannabinoids,” British Journal of Pharmacology 170, no.3 (2013): 581.doi:10.1111/bph.12309

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4240254/

https://www.naturalproductsinsider.com/beauty/cannabinoids-hemp-beauty-skin-health


CBD and the Endocannabinoid System. Your brain and body are dependent on it.

What is the Endocannabinoid System?

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The word endocannabinoid roots itself in Latin, endo meaning within and cannabinoid describing a key in the complex system and is often referred to as the ECS.

The key roles of the ECS are growing daily through research studies by top universities and governing bodies.  

The biological influences of the body’s ECS are many, but to put it simply, it is the neurofeedback system keeping your body in balance despite fluctuations in the external environment.

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Keeping your ECS in Balance.

Throughout your body there are cell receptors and corresponding molecules which comprise your endocannabinoid system.

There are two primary cell receptors called Cannabinoid Receptor 1 (CB1) and Cannabinoid Receptor 2 (CB2). Your body produces cannabinoids with the assistance of fatty acids, not unlike those cannabinoids produced in the cannabis plant (hello CBD).

Your endocannabinoid presence acts as the master communicators with your cells to better regulate inflammation, pain, appetite, sleep, mood, insulin sensitivity, fat and energy metabolism, and also impact neurologic and immune conditions.  

Cannabinoids influence the activity of more than 1000 genes, and help increase our cellular antioxidant defenses as well as downregulate many pro-inflammatory mediators.  Most can attest that one of the most appreciated uses of CBD is it’s direct activation of serotonin receptors, providing you an anti-anxiety effect.

The symbiotic relationship of cannabinoids and your ECS.

There are few plants that render the phytochemical abundance of cannabis. Cannabis hosts over 400 unique chemicals and are critical for bioregulation and homeostasis throughout our body and brain.  

What happens when you take CBD internally?

When CBD is ingested, it acts as a supplement, if you will, that kick starts the body’s ECS which is stimulated to produce its own cannabinoids. Current research shows that ingesting CBD actually assists the body in switching on its own capacity for maintaining balance and well-being.  

Read that sentence again so it sinks in: Research is showing that ingesting CBD actually assists the body in switching on its own capacity for maintaining balance and well-being.

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Game-Changing Discovery Linking the Brain and the Immune System

Cerebral Health + ECS

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Cannabinoids have shown to have a protective effect in the brain and nervous system.  As a powerful neuroprotective antioxidant, CBD is superior to the largely known Vitamin E  and Vitamin C in preventing toxicity from excess amounts of the neurotransmitter glutamate.  

Cannabinoids are now being studied as a target as a new antidepressant and antianxiety solution due to its ability to help to balance mood by their effect on a serotonin receptors.  They even help regulate excitability in the brain, which now shows a track record on the impact on epileptic seizures.

Proactive Neuron Health

Certain cannabinoids offer an overall tonic for the brain, protecting against chronic stress, which can result in a decrease the growth and density of new neurons. They also influence mechanisms that govern the life and death of neurons, suggesting they may be helpful for neurodegenerative conditions and increase the capacity of the brain to adapt, change and remodel itself in response to experience. 

Your Body + ECS

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The chronic stress and abundance of toxins in today’s culture is a great burden on our bodies. Cannabinoids are a first line of defence in combating the oxidative stress that burdens us all. They’ve shown to diminish damage related to diabetes, retinal disease, leaky gut, and other conditions associated with oxidative stress and immune activation.

As early adopters of CBD, many start taking Cannabinoids  to address inflammation and pain, which may also support musculoskeletal system function and joint health.  We also know how important recovery from sleep is. Good news! According to a 2017 review of scientific research,  cannabinoids were found helpful in improving disturbances in REM sleep leading to excessive daytime sleepiness.

In summary, nature in her brilliance and infinite creativity, has gifted us with a stream of plant bliss-genes,  blooming perfectly for our own innate regulatory cannabinoid system.

What happens when your ECS does not produce enough cannabinoids or regulate the cells properly?  

We are now starting to discover the everyday and more severe autoimmune health issues to be linked to a  “Endocannabinoid Deficiency Syndrome (ECDS).” I will help you explore this concept in a future article.  

We think CBD taken internally is pretty remarkable, which is why we created our tinctures to keep you in check. I think of our ECS as a great harmonizer, helping us to regain equilibrium and balance.

Thank you for following along and discovering more of your inner-brilliance!

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Are you happy?

It’s a journey to INNER JOY….

Everyone you meet always asks if you have a career, are married or own a house; as if life was some kind of grocery list

…. But nobody ever asks if you are happy.

- Heath Ledger

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FREE Hair Health! Go BIG and Buy One - Get One!

HO HO - HOLD THE PHONE!

Call me crazy.

HERE, we start the healthy beauty blessings in great GRATITUDE to you.


Is this YOU?

Most women feel the frustration of

  • thinning hair

  • overly dry ends

  • lack of volume or body

  • color fadage

But WHY?

Due to the integrity of the stem cells deep within the scalp and follicle fabric. Which brings me to my passion - formulating and servicing you - to get to the root so you can have the positive results of….

  • fuller and thicker hair

  • sealed ends

  • more body and bounce

  • locked in color with more shine

There’s only one way there outside of internal health and that’s the right actives, in the right products, used consistently. So this holiday I am bringing you GOOD CHEER to both your hair and your bank account.

WE’RE STARTING BIG. HUGE!

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Here’s the BIG DEAL. You choose! 

BUY a 32oz VOLUME or REGROWTH SHAMPOO & get it’s better half (Conditioner) for FREE!

_____

  BETTER TOGETHER SAVINGS

Buy ONE 32oz Shampoo for only $64

Get it's better half Conditioner for FREE!

Shampoo + Conditioner Value = $137

Let's do the math: [Total Savings $73 ]


VOLUMIZING & THICKENING

Root Revival Regrowth

LIMITED SUPPLY. Act fast, we have sets of 12 for the Volume/Regrowth Shampoo and Conditioner.

TO PURCHASE: Simply EMAIL us the hair health set you prefer (Volume or Regrowth) and we will inform you with flexible ways to pay via a check, paypal and venmo. *Our 32oz size products are NOT currently on our website.

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Committed to enriching your journey to healthy hair. xo

The 2 Types of Hair Loss [and how to reverse it]

Why is my hair thinning!?


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We've all been there. Speaking from experience and empathy - I went through a 50% hair loss experience (dreadful) this winter due to stress and incredibly low hemoglobin. As my gut was healed, and my body restored - I see the fruits in full return from applying meditation, our Evoq products (especially the root activator), CBD, and disciplined sleep habits.

Hair loss has always been specialty of mine at BE Salon. I’ve witnessed hundreds of women battle thinning hair - so I can validate that 1 in 4 women will experience hair loss.

I’ve also helped these women throw their locks in a role reversal (positive). By understanding the catalysts to hair loss, we can then learn and be proactive in combating it. Sitting and fretting ads to the issue. Girl, LET’S GROW!

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WHICH IS IT?
There are two general reasons for hair loss: hereditary and reactive.


Hereditary hair loss refers to a genetic predisposition to hair thinning, which includes "male pattern balding" experienced by about 50% of men over the age of 50, though genes can also cause hair loss much earlier.

When it comes to hormones,women can experience this patterning.

Hormones play a huge role in regulating the hair growth cycle. Oestrogens (female hormones) are 'hair friendly' and help to keep hairs in their growth phase for the optimal length of time. Androgens (male hormones) are not very hair friendly, and can shorten the hair growth cycle.

An excess of androgens (which could be caused by an endocrine disorders) can cause hair loss. The extent of this is often down to genes - If you have a genetic predisposition to follicle sensitivity, a hormonal imbalance can affect your hair more than it would someone who does not have a predisposition.

I suggest seeing a Functional Medicine Practitioner to see what’s stressing your hormones and organs inside-out. Even if you're predisposed genetically, there are still plenty of lifestyle changes and natural remedies to explore.

Here’s a GREAT read on how to test your Thyroid - often a partnering culprit.

Reactive hair loss refers to a harsh internal jolt to your system and external stressors that affect hair loss and strength. These include diet, hormones, stressors, behaviors, environmental factors, sudden weight loss/gain and even skin conditions such as psoriasis and seborrheic dermatitis.

How does this happen? Androgen (male hormone) levels are yet again raised, which in turn can causes hair loss. Feeling like it’s out of your control?


Here’s a few ways to TAKE CONTROL of your HAIR VITALITY TODAY

Take note.

1. Eat well and Smart Supplements. 
Deficiencies in iron, zinc, B vitamins, protein, and complex carbohydrates can all have a negative effect on hair growth. B12, commonly found in animal products, is often found to be low in vegans and vegetarians. Hair is made of protein, making adequate daily intake of protein rich foods essential. Include at least a palm sized portion of protein at breakfast and lunch.

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Generally speaking, it's important to eat plenty of vegetables to help chelate excess xenoestrogens to keep your hair and scalp in optimum shape. Say not to SUGAR! It’s a direct release of cortisol and can feel the follicle popping as I think about it!

2. Stay on top of immunity and hormonal balance.
Undiagnosed thyroid problems, hormone imbalances, autoimmune diseases and other conditions can be found at the root of hair loss. Be sure to consult a Functional Medicine Practitioner if you're experiencing any symptoms related to these conditions. Skilled to get to the root!

3. Take it easy on the styling.
Heat styling as well as tight braids, buns, and ponytails can take a toll on the strands. As for styling products, pay attention to ingredients. Polyethylene glycol and alcohol can dry out strands and lead to weak, brittle hair that's more prone to breakage.

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4. Gentle Ammonia Free Hair Color.
About 70% of women use hair color. I’ve witnessed it time and again - after our clients at Beauty Ecology. BE was one of the first salons to exclude professional-grade Ammonia, Resorcinol, and PPD from our services. We stay true to that commitment, making our color much gentler, safer, and kinder to the stylist, environment and most important -your healthier scalp!

5. Find healthy ways to cope with your stress.
Stress and anxiety can raise androgen levels, which increases the likelihood of hair loss. Therapy, meditation, and CBD, and natural supplements are effective ways to reduce stress in our day to day lives. I love adaptogenic herbs (CBD also acts like an adaptogen). Look for ashwagandha, rhodiola, and cordyceps - all shown to relieve stress.

6. Nourish your top crop and reactivate your scalp.

This is VITAL. Remember, your scalp and outer skin is the last chain of command to receive nourishment from the inside, so externally assistance for the scalp is a critical MUST from my experience. It’s why our Root Revival System has been a reviving blessing to many of our success - hair - full clients.


Experience our HAIR GROWTH ACTIVATOR that’s proven to be 2x’s MORE IMPACTFUL THAN MINOXIDIL (drug based).

When you purchase our Root Revival System YOU GET FREE SHIPPING!

Rehab Hair & Now with the NEW Cor.Restore Service

Dry, brittle, dull and weak hair is about to be of the past.

Introducing our NEW.BE service

CØR restore. 
Repair | Rebuild | Protect | Prolong

A TREATMENT TO REPAIR & GIVE LONGEVITY TO YOUR COLOR

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Brilliant hair color starts with a clean and healthy canvas (your hair). It’s what gives you color longevity, shine and dimension to your color results.

Like a true colorist, I’ve changed my own color up and went from dark ash to cool bright blonde myself, which always brings ….. DAMAGE. No ma’am.

In fact, all ages of my clients have been brightening it up as of late. There are no hair rules in the winter. Have fun! I’ll make sure you get there in the healthiest way.


Social Proof | Bleach FREE | 100% Natural Hair Color

RECOVERY HAIR & NOW

You can go BRIGHT BLONDE or better maintain RICH BRUNETTE hair color with CØR Restore.

This new in-salon restorative treatment uses an innovative blend of amino acids and organic nourishments to reconnect broken bonds and repair the damage to hair that has been compromised by chemical processing, heat styling, and mechanical abuse.

In depth:

  • Improves and maintains hair strength and integrity

  • Helps repair damage from frequent coloring and bleaching

  • Lessens breakage and helps the hair grow longer

  • Reduces split ends

  • Tames frizz and makes hair shiner, smoother, and more manageable

What it’s made of:

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  • Arginine – Stimulates Hair Growth

  • Glycine – Slows Aging Process

  • Alanine – Helps Retain Color

  • Serine – Strengthens the Hair

  • Valine – Nourishes the Hair Fiber

  • Proline – Builds Collagen

  • Threonine – Provides Protein and Collagen

  • Isoleucine – Plumps and Fills the Hair

  • Histidine – Strengthens the Hair Shaft

  • Aspartic Acid – Conditions Strands

  • Sodium PCA – Preserves Moisture

  • Phenylalanine – Helps Prevent Fading


Q & A

What’s the difference between our Keratin Express + CØR Restore Service?

Different but both are just as valuable in maintaining the disulphide bonds within the hair structure. The difference is Cor.Restore is used during the color process. These bonds are normally broken down during the color process and can sometimes result in breakage and stretchy hair results mainly in high lift situations such as balayage, highlights or lift tints. It’s a must for anyone heading lighter, but just as powerful in tinting down.

Can I use the treatment if I am NOT coloring?

YES! From lightening, coloring to even using it as a stand-alone treatment, we can add it to a haircut or as a treatment by itself.

What is the cost?
$45: Includes treatment and blowout.

**SAVE 20% when you add to a color service ( only $36 )!

How Long does it take?

NO TIME, when you add to a hair color. As a separate treatment with a blowout or haircut, approximately 40 minutes.

Is this the same as OLAPLEX?

NO - but YES. The pursuit is the same in repairing the bonds in the cuticle.
But this is NOT Olaplex.

Here’s a shared explanation in understanding Olaplex Ingredients
According to the label, it contains the following:
Water (Aqua), Bis-Aminopropyl Diglycol Dimaleate, Propylene Glycol, Cetearyl Alcohol, Behentrimonium Methosulfate, Cetyl Alcohol, Phenoxyethanol, Glycerin, Hydroxyethyl Ethylcellulose, Stearamidopropyl Dimethylamine, Quaternium-91, Sodium Benzoate, Cetrimonium Methosulfate, Cetrimonium Chloride, Fragrance (Parfum), Polyquaternium-37, Tetrasodium EDTA, Butylphenyl Methylpropional, Etidronic Acid, Ascorbic Acid, Phytantriol, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Potassium Sorbate.

According to sites like Truth In Aging, EWG.org, and Paula’s Choice, the majority of the remaining ingredients constitute conditioning agents (propylene glycol, glycerin, hydroxyethyl ethylcellulose, stearamidopropyl dimethylamine, quaternium-91, cetrimonium methosulfate).
Others include emollients (cetearyl alcohol), preservatives (phenoxyethanol, sodium benzoate, tetrasodium EDTA), and cleansers (cetrimonium chloride).
Source: https://www.highya.com/olaplex-no3-reviews


At BE we always challenge the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits.

How does your hair color keep my hair healthier?
Our motto for over 2 centuries is : Start with healthiest color for inner-outer health.

100% FREE of Ammonia, PPD and Resorcinol!

  • PPD (p-Phenylenediamine) has been linked to bladder cancer, lung, kidney and nervous system disorders and severe allergic reactions

  • Resorcinol is classified by the European Union as harmful, irritant to eyes and skil and dangerous for the environment. It may also disrupt hormonal function, and lead to  hypothyroidism.

  • Ammonia can irritate the eyes, skin and respiratory system. It can also cause asthma and breathing difficulties.

Our components to help protect and boost hair health:

  • Illute (allows micro pigment to permeate and saturate hair with colour)

  • Kaolin (guards against colour fade and ensures colour stays locked)

  • Montmorillonite (nourishes the hair and scalp to improve hair and scalp condition)

  • Enjoy sunflower seed wax and sweet almond oil to further strengthen the hair and scalp.


READY? Whether you want to up-level your hair color, or put your locks through rehab. Allow us to personalize and help you.

Let your stylist know you’d like to ADD onto your upcoming color service! Perfect for looking your best for the holidays!







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